Recently, Yell Creative and YouGov performed a joint survey, which stated that there has been a drop in trust from the general public towards brands within the financial services industry.
Consumers make purchasing decisions based on who they trust. And, of all sectors, financial services consistently ranks last for consumer trust.
“The opportunities to develop a trusted financial services brand have never been greater, but nor have the pitfalls” – Carlo Tarquinio
So, in the face of a sceptical mass market, how can financial advisers build a brand people trust, and helps them attract and retain clients?
In this session, brand strategist Carlo Tarquinio will take you through:
Webinar recording
This webinar was held on Wednesday 15 November 2017 at 11:00 am AEDT. To view the recording, simply complete the form on this page and we will send you a link to the recording.
Carlo Tarquinio
Carlo is the Strategy Director at Trout Creative Thinking. He works with boards, executives and marketers, connecting brand strategy with overall business strategy to drive organisational performance. Carlo has worked on brand, positioning and strategic communication projects with organisations including AIG, nab Capital, ANZ Institutional bank, Ernst & Young and PwC.
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Innovation starts with seeing things differently. Looking at a problem a new way helps find new ways to solve it. Future Unlimited connects financial advice leaders with influencers that are shaping the future of financial advice. From brand positioning to profit maximisation, this webinar series will take a deep dive into the strategic drivers of Australia's top advisory firms. |